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boosting user activation

boosting user activation

making an onboarding journey to improve user activation for a math practice tool.

making an onboarding journey to improve user activation for a math practice tool.

website:

website:

www.voyagemath.com

www.voyagemath.com

role:

role:

product designer

product designer

what is voyagemath?

voyageMath is a middle-school math practice tool for the US teachers that provides them ready to use content for supplemental practice. VoyageMath is a middle-school math practice tool for the US teachers that.

how does the voyagemath journey start for a teacher?

digging deep into what was happening in this journey

  • 90% of VoyageMath user signups were through Quizizz

  • 60-70% of the new users didn't even read through the voyagemath content.

  • Only 10% were activated in the same session.

why was this happening???

we went through the user journey and noted user pain points at every step.

interface uncertainty

users question whether VoyageMath is a feature

within Quizizz or a completely separate tool

Increase in the number of users landing inside the skill detail page

task interruption

users are often in the middle of completing tasks on quizizz when they encounter voyagemath

Increase in the number of users landing inside the skill detail page

struggle to find content

while browsing through voyagemath, users struggle

to find content quickly that matches their needs.

Increase in the number of users landing inside the skill detail page

value confusion

teachers arrive at voyagemath without clear

understanding of its purpose or functionality.

Increase in the number of users landing inside the skill detail page

we needed to:

  • get users go from a distracted mindset to an exploratory mindset

  • show value to the user as quickly as we can in the journey

  • create a guided FTUX for new users to find relevant content quickly

we re-imagined the onboarding:

what the results looked like:

30%

Increase in the number of users landing

inside the detail page of a skill

Increase in the number of users landing inside the skill detail page

5%

Increase in the Activation

rate for new users

made with love :)